Jasmine Washington Joins UNO Athletics as Director of Creative Services and Photography

NEW ORLEANS – University of New Orleans (UNO) Athletics has hired Jasmine Washington as the Director of Creative Services and Photography as announced by Tim Duncan, Vice President of Athletics & Recreation.

Washington will support the UNO Athletics' programs and external departments to promote and enhance the #NOLAsTeam brand, through creative content produced digitally through social media, ESPN+, and other creative outlets.

" I am extremely excited to add Jasmine to #NOLAsTeam," Duncan stated.
"She represents the next step in our efforts to become world-class storytellers through her best-in-class experience in the digital and creative space.  Moreover, she will become the voice of Privateer Athletics via our multiple departmental and team social media pages. With the additions of Jasmine and Randi to the current team of Chip Merritt and Emmanuel Pepis, our communications and creative team is amongst the best anywhere!"

Washington double-majored at University of Maryland, College Park (UMD) earning her B.S. in Arts and Humanities, Communication – Public Relations and a B.S. in Behavioral and Social Sciences, Criminology/Criminal Justice. With over four years of experience in media production, social media, and creative services, Washington's first introduction into communications was as a media relations intern at the UMD Athletic Department. Washington made the transition to the Southern Conference (SoCon) as media relations assistant in 2021 and quickly rose to the position of director of creative services.

"I am beyond grateful for the opportunity to work at UNO. I'd like to thank Tim Duncan for believing in me to take on this role. I know that making the move to New Orleans will develop my professional and personal skills," stated Jasmine. 
"I'm excited to work with the staff, to find creative ways to tell our student-athletes' stories, and to emphasize that student-athletes are more than just their sport."

As director, Washington was responsible for the conference's social media accounts, graphics, championship venue signage and overall brand enhancement. The overall following of the league's three social media accounts increased by over 3,000 under Washington. Overall engagement increased by 38 percent over a span of six months. She also developed a plan for the social media room for basketball and football media days and the overall digital presence of the SoCon.

Washington assisted at the 2022 Division I Men's Basketball NCAA Championship first and second rounds hosted by the SoCon and Furman University, in Greenville, South Carolina. There, she created a TikTok that curated over 600,000 views and 80,000 likes.

Washington was a member of the SoCon's first-ever Racial Equity and Justice Task Force that includes coaches, student-athletes, administrators and faculty from around the league. She served as the marketing chair for the task force and led all marketing efforts.

As a UMD student, Washington was a member of the Alpha Lambda Delta and Communication honor societies and a recipient of the 2019 Barack Obama Presidential award.

A Woodbridge, Virginia, native, Washington also wrote feature stories on UMD football players, contributed to social media accounts for other UMD programs, assisted with the 2019 Big Ten Women's Basketball Tournament held in Indianapolis, Indiana, and at the NCAA Championship first and second rounds hosted by UMD.