NEW ORLEANS – New Orleans Athletics has announced a partnership with
Opendorse and leading brand marketing consultant and best-selling author
Jeremy Darlow Friday. Darlow Rules by Opendorse is an online program that equips student-athletes with the tools to develop and grow their personal brands. Darlow is the author of
Brands Win Championships and
Athletes Are Brands Too and is a former director of marketing for Adidas football and baseball.
Student-athletes will receive access to the full Darlow Rules on-demand online, an e-book of
The Darlow Rules for athletes, exclusive access to monthly live Q&As with Darlow. Additionally, exclusive access to monthly live Q&As with Darlow and coach/administration will be available.
The Privateers are extending their partnership with Opendorse as UNO uses the Opendorse Social platform to provide videos, photos, graphics and more to student-athletes, alumni, coaches and staff. It equips all within the platform with access to video and photo content, one-tap publishing and real-time analytics.
"We are excited to broaden our relationship with OpenDorse and partner with iconic marketing and brand building guru Jeremy Darlow," said
Tim Duncan, Vice President of Athletics and Recreation. "I've known Jeremy for several years since he donated books to Emerging AD, the professional development conference I founded and managed for 5 years. We have engaged with a partner who will help us "play defense" through NIL education and monitoring. With Jeremy creating specific programming for Privateer student-athletes, we are helping them "play offense" by developing their brand identities."
"With this partnership, New Orleans has proven their dedication to the success of their student-athletes over the long-term, not simply each individual's time on campus," said Darlow. "This brand development program and collaborations reach well beyond sports and it's an honor for me to be a part of it."
"Opendorse is an amazing partner, and we look forward to expanding our partnership with the amazing team," said
Kelvin Queliz, Associate Athletic Director for Marketing, Communications & Digital. "
Blake Lawrence,
Kelsey Ostendorf, and the entire staff have been tremendous in maximizing #NOLAsTeam brand and prioritizing the student-athlete brands."
Jeremy likes to say use these next four years to set up for the next 40.
"Our commitment is to our student-athletes and the opportunity to build your brand and maximize your name, image and likeness is another reason to join #NOLAsTeam," added Queliz.
Opendorse Social™
Opendorse Social is the marketing product athletes use to build their brands. Thousands of professional and college sports organizations use Social to maximize their media – equipping athletes with access to video and photo content through drag-and-drop media libraries, one-tap publishing technology, and real-time analytics.
About Opendorse
Opendorse is a sports technology company that maximizes endorsement value for athletes. Today more than 40,000 athletes around the world use Opendorse to understand, build, protect, and monetize their brands with support from partners including the PGA TOUR, NHL, NFLPA, MLBPA, WNBPA, LPGA, over 100 professional and collegiate sports teams, and hundreds of brands.
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